Each season requires a refresh to welcome the show back to the airways.
Working closely with the video/promotions team on their idea of 'I AM' I was able to come up with an effective campaign that uses 'I AM' in a digital approach by using a google drop down bar as a way of showing what I AM show represents in a literal way.

This involved me Art Directing the stills shoot with the talent and producing all creative for billboards, social, web and print.

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All Koru Care Billboards Sustainability Report Air New Zealand - 'Twas the flight before Christmas - Video launch Air New Zealand - A Better Way to Fly Cam Mansel Jono and Ben The AM Show 7 Days American Idol Made By Bee ZM Rebrand FLAVA - Radio Mi Piaci - 2017 Collection Hauraki - Ships and Giggles Merchant 1948 Overland Booklets + EDM Cassie Roma Book Cover

Koru Care Billboards Sustainability Report Air New Zealand - 'Twas the flight before Christmas - Video launch Air New Zealand - A Better Way to Fly Cam Mansel Jono and Ben The AM Show 7 Days American Idol Made By Bee ZM Rebrand FLAVA - Radio Mi Piaci - 2017 Collection Hauraki - Ships and Giggles Merchant 1948 Overland Booklets + EDM Cassie Roma Book Cover